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I have been working with marketing technology for the past 5 years. There’s a dizzying array of technologies,  plenty of overlap, and a lot of vague and confusing terminology.  To navigate and create a road map for the future at my work, I’ve created a simple visualization to depict these technologies. I started with a simple marketing funnel, but after I arranged everything and stepped back from my diagram, I realized it looked like a snow cone 🙂  If I had better drawing skills this would be a 3D cone, rotating so you could see delivery on one side and measurement on another, but alas, I amRead More →